The Free Throw

The benchmark brand for NBA Retro Boxes in France

  • +150
    Mitchell & Ness Jersey References
  • 24/7
    Customer service
  • 4.7/5
    on TrustPilot
  • +20
    Official commercial and institutional partners

The History of the Free Throw

Being an NBA fan is, above all, experiencing incredible emotions season after season. I've been experiencing these emotions for almost 20 years, after becoming interested in basketball in the late 90s, and the thrills are still there! As a huge fan that I am, my collection of jerseys, shoes, and basketball items in general, continues to grow, and follows me in each of my moves (and there have been some, including one to the other side of the world!). Basketball is an integral part of my life, and that's how the idea of creating Le Lancer Franc came about.

​Creating boxes and offering them for delivery to share this passion with as many people as possible is an obvious choice for me, the logical next step. I approached the major brands in the basketball and NBA scene to offer quality boxes with certified products. I create boxes that I would have liked to receive, or buy. Finally, a box proposal for us, basketball fans! On the other hand, it is not easy for our loved ones to choose the right product to please us... With these boxes, no need to rack your brains!

Discover our various boxes via the "Shop" tab. Connect on social media to be informed of new box releases, as well as our new partners, our news, and contests.

It's time to be clutch and share this with the entire French basketball community. Let's go!

Antoine, creator of the Free Throw

Present since 2022...

Every year has its innovation

  • 2022

    Creation of the company and launch of the first website.

  • 2023

    Launch of the NBA Mystery Boxes.

  • 2024

    Opening onto the European market with Belgium, Germany, Italy and Spain.

  • 2025

    Website redesign and launch of NBA Autograph Boxes.